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ABOUT US

About Our CEO

Dina Mukherjee, CEO, www.moviecardindia.com, has closely revolved around building consumer centric brands for the last 17 years. Her journey began in 2000 with Barista as Brand Manager, where she was involved in brand positioning and communication of new product ranges. She went on to hold important portfolios with Indian retail giants Future Group and F&B conglomerate PAN India Food Solutions.

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DINA MUKHERJEE CEO @ MOVIE CARD

MoviEcard, a unique subscription plan for Rs 399, where in one can watch unlimited new movies for 30 days in cinemas. Currently with over 5 lakh subscribers, MoviEcard Sales is an independent entity and aims to be the largest cinema subscription plan across 250 cities and 2,000 screens by 2019

  • Rs.399 Plan
  • 1 Million+ Subscription
  • 150+ Location
  • 1000+ Screen

MOVIECARD CONCEPT

What is MoviEcard?

India's first ever movie subscription program where in a patron can watch 'Unlimited New Movies for just Rs 399/-'

It is an E-Card to match India's Vision of Digital India.

This particular card can be used by the consumer across 100 + Carnival properties in the country.

Why MoviEcard?

Movie watching is considered to be one of the largest habit in India .

Plus this MoviEcard allows the consumers to have an access to all 'New Movies' at Cinemas unlike Amazon Prime / Netflix / Hotstar where they showcase 'Latest' movies but not 'New Movies'.

Objective

To increase movie watching as a habit as a result they spend more time in Cinema Halls like they do it in a Mall or a Garden or Amusement Parks.

To give the consumer in Tier II & Tier III cities 'Unlimited access to new movies, where in, money comes later entertainment comes first.

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